Banned ad for “patient safety”?

The online news blog ‘Get West London’ reported the Advertising Standards Authority adjudication condemning as misleading the Brent CCG advertisement and website posting that A&E is only for life threatening emergencies. They included an response from an anonymous source for Brent CCG suggesting that the advertisement had been intended to promote patient safety, and commenting dismissively that there had only been one complaint out of…

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A&E NOT for life-threatening emergencies only: Advertising Standards Authority rules against the CCG

We can now bring readers up to date with the saga of Brent CCG’s misleading ads which said “A&E is for life-threatening emergencies only”. The ASA has found that the CCG breached the Advertising Code and told them not to use the ads again in their current form. Brent Patient Voice (BPV), which represents Brent patients, tried several times but failed to get the CCG…

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